We are Good Roots Design, an organization that solves social and cultural problems through research and design. Together we will discover your mission and choose the right visual output so it can enter into the world with good strong roots. Below you can find out how this method works.
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Research

At this moment you are having a problem or question that needs to be solved. For example, you have the challenge to activate young people and change their behavior. How do you go about with it? With anthropological background and tools we will research in depth where the exact underlying frictions are in your issue. This can be done by participating or observing settings and conversations, or by interviewing a target group. We will collect all data and already make it visual in this phase by using graphs and pictures. Say goodbye to complicated long texts!

Develop your new mission

In this phase we will reflect on the main problem we started with and will focus on reconstructing your mission by using all the data. What do you really need to reach your goal? What kind of visual solutions will fit into your culture? We will make a visual plan for your path so you can easily remind yourself and others providing direction and guidance where you are heading.

Visual Solution(s)

And here is where the magic happens and where results take shape. It’s time to make it real so you have a physical creation that will help you to achieve your mission. For example, this can be a handbook to help and guide your target group or an app to set up good communication and sharing methods. By doing the earlier steps described before, you are not doing or trying just something. You get something designed that will suit perfectly into your culture and mission.

PROJECTS

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Identity

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