About Good Roots Design

As a graphic designer and anthropologist I visualize stories using depth research, graphics and photography. Those stories are made to create a bigger understanding about cultural differences, to change mindsets and create movements. Therefore a main part of my work focusses on cultural and social matters and non-profit aims. My biggest client at the moment is Vice Versa, an online and offline platform about global development. As an art director I’m responsible for the design of the magazine and the website.

Take a chai, have a look and enjoy my work!



sep 2015 till now Art Director & Graphic Designer at Vice Versa, Amsterdam

jul 2015 till now Graphic Designer at L-IFT Research, Netherlands

aug 2014 till may 2015 Traveler at the World

jul 2013 till aug 2014 Marketing and Editorial Employee at Audax Publisher, Gilze

sep 2010 till jul 2012 Graphic Designer at Mauve, in collaboration with Colinda Bijstertveld 

sep 2010 till jan 2012 Graphic Designer at Breda’s Museum, Breda

apr 2009 till jul 2009 Intern Graphic Designer at Battery Battery, Breda


sep 2012 till aug 2013 Master Cultural Anthropology
Multiculturalism in Comparative Perspective
Universiteit Utrecht

sep 2011 till jul 2012 preMaster Cultural Anthropology
Multiculturalism in Comparative Perspective
Universiteit Utrecht

sep 2006 till jul 2010 HBO Bachelor Design, Graphic Design
Art Academy AKV. St. Joost, Hogeschool Avans, Breda

Thesis Award 2010, Breda Art Award, St. Joost Penny

sep 2005 till jul 2006 HBO-Propedeuse Psychology
Hogeschool Fontys, Tilburg

Projects & Exhibitions

apr 2015 till current Short Movie – World Children Playing Basketball
Filming and editing

feb 2015 Volunteer Work at Pui’s Organic Art Farm in Chiang Mai, Thailand

aug 2014 till apr 2015 Travel from West to East
Visited countries: Netherlands, Germany, Austria, Italy, Slovenia, Kroatia, Bosnia & Herzegovina, Serbia, Bulgaria, Greece, Turkey, Iran, United Arabic Emirates, Nepal, India, Thailand, Laos, Vietnam, China, South-Korea.

feb 2013 till may 2013 Ethnographic Research in Udaipur, India
Thesis ‘The Art of Playing a Game’
Cultural Anthropology Universiteit Utrecht 

may 2012 till aug 2012 Pitch Bidbook Floriade Amsterdam 2022
Commissioned by Architectural Office MTD and Municipality Amsterdam

may 2012 Exhibition Festival Jägerland, Eindhoven

apr 2011 till may 2011 Save Breda’s Museum
Campaign and Photoshoot of residents of Breda

dec 2010 till jul 2011 Rayfish Footwear Webdesign

nov 2010 till feb 2011 Exhibition & Magazine Article ‘Zo Te Zien’
Eigen Huis & Interieur, Amsterdam

oct 2010 Exhibition Dutch Design Week, Eindhoven

When I’m Free 

Yoga, Fitness, Running, Cycling, Hiking, Cooking and Watching Bollywood